My Open Kitchen
Social media, photography and food writing for farmers and foodies
My Open Kitchen is a self-paced, e-course designed to help farmers,
value-adders, cooks and producers get started with social media to
celebrate the beautiful food we produce and tell our stories through
recipes, words and great photos. It’s about collaboration, inspiration, conviviality and learning useful new skills
Through My Open Kitchen, I want us to ‘virtually’ invite the world into our kitchens and through our stories, inspire new networks to support us through their choices and voices.
My Open Kitchen Content Camp - Spring 2019
A practical, eight step (self-paced) e-course and overnight/two day workshop that will help you plan and create valuable content and then share this across a newsletter and social media in a way that will, I promise, build a community of advocates and local customers around what you do.
STEP 1 - What’s your why? What do you do and why do you do it.
STEP 2- Who is your ideal audience and what problems can you solve for them?
STEP 3 - Getting your story straight - bringing step 1 and 2 together into a ‘who/what/where/when/why’ statement that tell us all what you do, why you do it, where and when you do it and why we should care. This statement will form the base of your profile bio, your about page and give you a nice, neat ‘elevator pitch’ to pull out whenever needed.
STEP 4 - Goals? What do you need to achieve with your content marketing? What are you wanting to convert this content to?
STEP 5a - Getting your ducks in a row. Setting up or optimising the right social media channel for you.
STEP 5b - Getting your ducks in a row. Setting up a newsletter and building a mailing list.
STEP 6 - Content planning! We will brainstorm content ideas, decide on a few regular features and work together through a template that will map out your first two months’ content.
STEP 7 - Scheduling! How often do you want to (or can you) share new content? How will we parcel out your one key piece of content every week? What are the best scheduling tools?
STEP 8a - Create your content; Over two weeks we will go through the art of creating engaging stories. We will show you how to style, take and edit really engaging images for your content plan, and then we’ll write the stories that bring them to life. These lessons are thought online and also IRL at our our ‘content camp’ (for those who have signed up for this) where we will create and workshop your content plan together at a two day retreat.
STEP 8b - Parcelling out our content. OK so now we have created some beautiful content, let’s parcel it up and schedule across platforms ready to roll.
STEP 9 - Rules of engagement - this is not a set and forget situation! Engagement is important so I’ll show you here how to really work your content so it reaches and benefits as many people as possible.
STEP 10 - Monitor and evaluate - as ‘they’ say; if you can’t measure it, you can’t improve it. So here’s where we figure out what’s working and what’s not quite hitting the mark? What stats do you need to understand and watch? How can we tweak your plan so it lands better?
Social media on it’s own isn’t enough any more - firstly because we are only ‘renting’ our ‘followers’ from the platform owners and are at the mercy of their ever changing algorithms and strategies. And secondly, if we really want to create a loyal and engaged community around what we do, we also need to have a ‘bricks and mortar’ home for our content, a newsletter and website (even just a landing page) that builds on the connections we create on social media and turns them into loyal customers, connections and advocates.
Who is this course designed for?
- Anyone involved in farming, food production, value adding or food distribution who is looking to take advantage of social media to grow customer, support and peer networks that will provide real, authentic support to your business.
- Anyone wanting to learn the basics of the main social media platforms, how to get started on them, why and how to use them well.
- Anyone wanting to learn how to take and edit good photos of their farm, food, cafe, cheese, whatever!
- Anyone wanting to learn how to write a simple recipe to showcase their produce.
- Anyone wanting to make connections, new friends and new customers and find their ‘tribe’ online.
This course isn’t a deep dive into algorithms, SEO and digital marketing - it’s an introduction to the magical world of online community building, photography, writing about food, creating recipes that will inspire your audience to go out and find your product.It will give you confidence, skills and a nice big, friendly foodie step-up into the world of social media.
What will you get out of it?
A brand new, supportive community.
A clear idea of what you want to say on social media, why and to whom.
An understanding of how to write a simple recipe, how to shoot it on your phone or camera.
An understanding of the basics of food and lifestyle photography.
Lots of inspiration and new ideas for either getting started on social media or refining and improving what you are already doing.
Tips on building an audience and finding your own style.
Hello! My name is Sophie and I am very very excited to be launching my brand new Content Camp course.
Here are a few things about me...
- I live on a farm just out of Orange NSW with my husband Tim and our two children
- I trained in print journalism (at the University of Canberra) and have over 20 years experience as a features writer.
- I have contributed to a number of online and digital publications and have been blogging at www.local-lovely.com since 2013.
- I spent three years working with Slow Food Editore in Northern Italy in my twenties and now teach social media and content marketing to producers and small businesses via My Open Kitchen (podcast, e-course and workshops).
- In 2016 I was awarded Australian Rural Woman of the Year in recognition of my commitment to rural communities.
- In April this year my second cookbook, A Basket by the Door was published by Murdoch Books.
- I believe in being generous with the things we know and do.
I love telling stories and believe passionately in the power of content marketing to connect makers, growers and do-ers in a positive way with networks that will deliver both social and business support. I’m also a big believer of the concept of conviviality – inspiring people to come together over shared meals of seasonal, fresh food with a joy in the process and an understanding of where the produce comes from. Hence the name – My Open Kitchen.